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How Do Advertising Agencies Determine the Right Strategy for a Client?

Overview:
Agencies typically follow a systematic approach:

  • Initial Consultation: Understanding the client’s goals, audience, and unique selling propositions.
  • Market Research: Analyzing data and insights relevant to the client’s industry.
  • Competitor Analysis: Reviewing what competitors are doing to find gaps and opportunities.
  • Strategy Development: Creating a tailored plan that includes channels, messaging, and budgeting.