Become part of our Marketing Community!
Overview:
Agencies use various metrics and tools to assess effectiveness:
- KPIs (Key Performance Indicators): Tracking metrics such as impressions, clicks, conversions, and ROI.
- Analytics Tools: Google Analytics, social media insights, and other software provide detailed performance data.
- Surveys and Feedback: Gathering customer feedback to evaluate brand perception and campaign impact.
- A/B Testing: Running experiments to compare the performance of different ads or strategies.