Overview:
- Digital Advertising:
- Channels: Social media, search engines, websites, email, etc.
- Targeting: Highly specific targeting options based on user data and behaviors.
- Metrics: Real-time performance tracking and analytics.
- Engagement: Interactivity allows for two-way communication with consumers.
- Traditional Advertising:
- Channels: Television, radio, print (newspapers, magazines), billboards.
- Targeting: Broader audience targeting, often less precise.
- Metrics: Measurement relies on surveys, reach, and impressions, making it harder to track direct ROI.
- Engagement: One-way communication where consumers passively receive messages.