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What Is the Typical Cost of Hiring an Advertising Agency?

Overview:
Costs can vary widely based on several factors:

  • Agency Size: Larger agencies typically charge more than smaller, boutique firms.
  • Service Scope: Full-service agencies might cost more than those specializing in specific areas (e.g., digital or creative).
  • Project Type: Campaign complexity, duration, and required resources influence pricing.
  • Location: Costs can vary by geographic region.