Overview:
Advertising agencies provide a broad range of services, including:
- Creative Development: Conceptualizing and producing advertisements (visual, video, copy).
- Media Buying: Planning and purchasing ad space across various platforms.
- Digital Marketing: Managing online campaigns, including SEO, PPC, and social media marketing.
- Brand Strategy: Developing brand identity, positioning, and messaging frameworks.
- Market Research: Conducting surveys, focus groups, and analysis to inform strategies.
- Public Relations: Managing a brand’s public image and media relations.