Overview:
The creative process is often collaborative and iterative, involving several key stages:
- Brainstorming Sessions: Initial meetings to generate ideas, where both the agency and the client can share their vision and objectives.
- Drafts and Concepts: The agency develops preliminary ideas and concepts, which are presented to the client for feedback.
- Revisions: Based on client feedback, the agency refines the concepts, making necessary adjustments.
- Feedback Cycles: Multiple rounds of feedback may occur, allowing the client to express concerns or suggest changes until the vision is aligned.
Benefit:
This structured yet flexible approach fosters a partnership mindset. Open communication helps clarify expectations, leading to a more polished and effective final product.